![]() To really stand out from your competition, you need to be creating and sharing engaging content for your fans. Your artist bio and any press descriptions Here’s a list of what you should be including on your website: If you don’t have any visible content, you won’t have any chance of a decent search ranking, so just by even setting up a really basic website with your Electronic Press Kit, some of your contact info and Spotify links will help you start your SEO journey. Your keywords and metadata are of course essential in helping you rank higher in Google searches, but the most important factor when it comes to SEO is the content that you create and post. All of this will help you increase site traffic and over time, your Google ranking. This aspect of SEO is essentially based around how you market your music as a whole, and can include engaging with your fans on Discord or Reddit forums, social media posts, and linking back to your website - think ticket or merch links. ![]() You might have already guessed, but off-site SEO is all about what you do away from your website that directs people to your brand and site. Making your site relevant and trustworthy Having a better page than existing competitors Adding your chosen keywords within your pages On-page marketing tactics usually include: On-page SEO involves optimising your website directly from within your content. Despite the tough competition, researching similar artists and outlining your music’s goals can really help you get the most out of your SEO efforts.īefore we get started with tips on how to best optimise your music and website content, it’s useful to break down the 2 main types of SEO you’ll likely need to know about to boost your music. Standing out online as a musician is harder than ever in 2023, but there are marketing strategies that you can use to enhance your music’s popularity and impact your Google search ranking. How to get music to appear on Google search
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