The Facebook pages of Fair Australia and Advance have praised no campaigners Jacinta Nampijinpa Price and Warren Mundine. “The playbook is very similar to the Trump ecosystem,” he said. Coper is the director of the strategy group Populares and has given advice about misinformation to both the government’s referendum working group and the yes campaign. The strategyĮd Coper, a global expert on misinformation and politics online, said the no campaign’s strategy was to appeal to people “on a very emotive level, to simplify the issue, and play on people’s emotions and fears”. The other half of Australians for Unity is a group led by Warren Mundine called Recognise a Better Way. The former prime minister Tony Abbott is a member of Advance’s advisory board and the Country Liberal party senator Jacinta Nampijinpa Price is Fair Australia’s spokesperson.įair Australia, in turn, is one half of the Australians for Unity organisation, which the federal government gave deductible gift recipient status last month, in effect recognising it as the primary no campaigning vehicle. The most prominent organisation in the no campaign is Fair Australia, which is an arm of a conservative lobby group called Advance. You can run these polarising, polarised campaigns that are about two stark choices.” Who are the no campaign? “The choice is more similar to US voting. “Importing US approaches into Australia has rarely worked … but a referendum is very different,” said Axel Bruns, a professor in Queensland University of Technology’s digital media research centre. The public tactics of the no campaign are heavily influenced by conservative US politics, social media experts say.
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